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Whenever Robyn Exton first launched her dating and social network software for lesbians and bisexual ladies, deficiencies in money for marketing intended she’d visit nightclubs equipped with containers of spirits.
” In the start I’d head to nightclubs with a container of sambuca in a single hand, and tequila within the other, and encourage girls to download the app in substitution for an attempt, ” states the 29-year-old.
Then at UK lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted females by standing beyond your portable toilets handing out toilet paper with leaflets advertising the software.
This was back 2013, and Ms Exton’s cheap, but revolutionary, approach to advertising soon saw individual figures increase steadily, then further gaining traction many thanks to good recommendations. Read More