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Calculating the results of dating sites’ assets in individual peer-interactivity and self-presentation on company performance

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Calculating the results of dating sites’ assets in individual peer-interactivity and self-presentation on company performance

Abstract

With internet companies increasingly buying brand new technologies and applications which will make their sites appealing, social and interactive with e-store customers, less is famous concerning the success motorists for starters kind of e-store, particularly online internet dating sites. Online dating sites are characterised by clients’ heavy utilization of self-presentations and high regularity of peer-to-peer interactions with all the aim of getting a partner. Nonetheless, their particular share to online dating sites’ firm performance is ambiguous. This informative article aims to empirically examine the results associated with the two customer-focused internet functions: client self-presentation and peer-interactivity on firm-performance utilizing information from the Chinese dating site. The findings confirm the important part of self-presentation for the dating web web site, where it considerably influences the amount of peer-interactivity, traffic to a person’s profile web web page, and performance that is firm. Read More