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MOOC accesibility

How will you promote your MOOC to attract participants?

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“sMOOC Step by Step” is a free Massive Open Online Course – MOOC is being made available by ECO, which is a European project based on Open Educational Resources (OER), that gives free access to a list of MOOCs in 6 languages, in most languages via Closed Captions (via YouTube subtitles).

This artiMOOC accesibilitycle forms integral part of that course. Our fourth edition has been already launched so you enrol!

In this course you will have the opportunity to learn more about how to design your communication plan for your own MOOC. A communication plan is a written document that serves as a guide to the communication and sponsorship efforts throughout the duration of the project.

 

 

It is a living and working document and is updated periodically as audience needs change. It explains how to convey the right message, from the right communicator, to the right audience, through the right channel, at the right time.

It addresses the six basic elements of communications: communicator, message, communication channel, feedback mechanism, receiver/audience, and time frame.

A communication plan includes:

  • “Who” – the target audiences
  • “What” – the key messages that are trying to be articulated
  • “When” – timing, it will specify the appropriate time of delivery for each message
  • “Why” – the desired outcomes
  • “How” – the communication vehicle (how the message will be delivered)
  • “By whom” – the sender (determining who will deliver the information and how he or she is chosen)Many agencies, PR, advertising and media alike, claim to have this capability describes.

The best time to develop your plan is in conjunction with your annual budgeting or organizational planning process.

Here you have some tips about how to develop your plan:

  • Define objectives and goals.
  • Conduct a research-communication audit.
  • Identify the purpose of your communication.
  • Identify your audience.
  • Plan and design your message.
  • Consider your resources. Identify tools.
  • Plan for obstacles and emergencies.
  • Establish a timetable.
  • Strategic how you’ll connect with the media and others who can help you spread your message
  • Create an action plan
  • Decide how you’ll evaluate your plan and adjust it, based on the results of carrying it out
  • Evaluate the result.

What does your intended audience read, listen to, watch, engage in?  You have to reach them by placing your message where they’ll see it.

In order to communicate effectively, you need to be able to truly understand your workplace context, choose appropriate methods of communication to suit your audience, plan and undertake detailed communication plans, and follow up on the success of your communication and messaging. The importance of accessibility is an essential communication tool to provide equal, barrier-free access to information for educational institutions.

We know that promotion and marketing are necessary to attract students to a MOOC. This will likely utilize social media and professional networks to advertise the course and gain attention.
ECO content can be visualized on computers, tablets and/or Smart phones.
You can check our social media sites where we promote our MOOCS:

If you would like to become the instructor of your own MOOC, after completed “sMOOC Step by Step” please apply to “Become an e-teacher”. We can’t wait to see what you create. – Team UoMan.

Note: Article idea and some texts are taken from:
https://flo.flinders.edu.au/mod/book/view.php?id=672344&chapterid=56344
https://en.wikipedia.org/wiki/Communication_planning
http://ctb.ku.edu/en/table-of-contents/sustain/social-marketing/awareness-through-communication/main

sMOOC Step by Step team

MOOC e-teachers support

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“sMOOC Step by Step” is a free Massive Open Online Course – MOOC is being made available by ECO, which is a European project based on Open Educational Resources (OER), that gives free access to a list of MOOCs in 6 languages, in most languages via Closed Captions (via YouTube subtitles).

This article forms integral part of that course. Our fourth edition has been already launched so you enrol!

SupportingsMOOC Step by Step teamg instructors of massive open online courses -MOOCs- may be just as important to the creation of long-term, successful courses as attracting and supporting students, according to a group of researchers.

“Most of the research on how we can make MOOCs successful has focused on the student side – how do we attract and retain them, for instance – but now attention is starting to switch to instructors, who make the MOOCs happen,” said Saijing Zheng, a doctoral candidate in information sciences and technology, Penn State. “So, it’s important to know the motivations of the instructors for teaching in this new format and their experiences and challenges when they teach these MOOCs.”

Zheng said that while MOOC students may need support during certain stages of the course, instructors face several challenges throughout the course development and instruction process, which the researchers broke into three phases: preparation, implementation and feedback.

Instructors reported that teaching a MOOC was different from teaching traditional college courses, adding that some aspects that attracted them to teaching a MOOC were also challenges. For example, the size of a class can be a motivation, as well as a burden, Zheng said.

“It’s a significant motivation for the instructors to reach thousands of students, but, in many cases, they are used to providing one-on-one guidance in a traditional classroom format,” said Zheng. “So a MOOC can be a bit overwhelming to them, if they maintain those expectations.”

Having a global impact on students, professional growth, research opportunities and enhanced name recognition were other reasons they gave for teaching MOOCs, but these also may present new challenges.

Workload during the preparation phase of the course was another concern, according to the instructors.

While most instructors and universities use traditional retention rates to determine the success of the MOOC, online courses attract different types of students and may require different metrics to measure success.

“In previous research we discovered that there are lots of data that show about 90 percent of students in MOOC classes leave the course after two weeks, which is very different from a traditional course,” said Zheng. “This may mean that MOOC students may have different motivations for attending the class — they may just be curious, or attend just so they can get materials to study on their own time.”

Feedback is critical to improving the on line courses and may require the creation of technology to provide feedback to instructors in a timely manner.

“The goal, then, as researchers and designers, is to take this feedback and hopefully provide support for the instructors’ needs,” Zheng said. “By improving support for the instructors and their collaborators, we may also improve the MOOC experience for students and other stakeholders.

If you would like to become the instructor of your own MOOC, after completed “sMOOC Step by Step” please apply to “Become an e-teacher”. We can’t wait to see what you create. – Team UoMan.

Note: Article idea and some texts are taken from:https://www.sciencedaily.com/releases/2016/02/160229182538.htm

Khan Tablet Capture style

Guide to creating your own videos MOOC’s: Khan Tablet Capture style

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Considering that video is the main method of content delivery in MOOCs, we are going to provide you an overview of one of the most frequently requested type of videos: Khan-Style Tablet Capture.

Khan Tablet Capture styleThis article forms integral part of the on line MOOC course Videos for teaching, learning and communication, created by The University of Manchester. It will end the 4th of December.

Salman Amin “Sal” Khan is an American educator who founded the Khan Academy, a free on-line education platform and an organization with which he has produced over 6,500 video lessons teaching a wide spectrum of academic subjects, mainly focusing on mathematics and sciences.

Khan was motivated even at a young age to help other people learn.In late 2003, Khan began tutoring his cousin, Nadia, in mathematics over the internet using Yahoo!’s Doodle notepad. When other relatives and friends sought his tutoring, he moved his tutorials to YouTube where he created an account on November 16, 2006.

The popularity of his educational videos on the video-sharing website prompted Khan to quit his job as a financial analyst in late 2009.

He moved his focus to developing his YouTube channel, Khan Academy, full-time with the aid of close friend Josh Gefner.
Khan consequently received sponsorship from Ann Doerr, the wife of John Doerr.
His videos received worldwide interest from both students and non-students, with more than 458 million views in the first number of years.

Khan outlined his mission as to “accelerate learning for students of all ages. With this in mind, we want to share our content with whoever may find it useful”.  Khan plans to extend the “free school” to cover topics such as English. Khan’s videos are also used to educate rural areas of Africa and Asia.

Khan published a book about Khan Academy and education goals titled The One World Schoolhouse: Education Re imagined.

Khan Academy, initially a tool for students, added the Coach feature in 2012, promoting the connection of teachers with students through videos and monitor tools.

As an educator, this handy guide to creating your own lectures in Khan Academy style will hep you:

  • First, an overview of what is needed:
  • A program to record your screen, and make a video out of it.
  • A program to “draw” on.
  • Any drawing program could be used for this. Even PowerPoint if you don’t care for the handwritten look. This is the actual content being recorded.
  • A tablet. This is optional. If you want the “handwritten” look of Sal’s videos you will need to buy a pressure-sensitive tablet. This allows for very natural looking handwriting.
  • A microphone. Assuming you want to use your voice in the video, you will need a microphone of some sort.

If you use a Mac, you can use the following programs:

  • If you have Photoshop, use that.
  • If you have Microsoft Office, PowerPoint and Word have drawing functions.
  • Otherwise: search for a free drawing program.
  • Mac has screen recording software built in with QuickTime.
  • Just run QuickTime, and then go file -> new screen recording.

How can you improve your handwriting?

  • Make sure that the tablet is set straight in front of you, on a table. Having it slanted will produce slanted writing.
  • Write slowly.
  • Write small. It seems necessary to write really big, but if you write as if you were using college-rule paper, it will look better.

If you want to work with layers, and / or  import pictures, you could check some video tutorial.

  • If you don’t have sound.
  • If you are using FrontCam, go to Options -> Video,
  • Then click the audio tab, and check “Record Sound”.
  • Otherwise, make sure your microphone is plugged in and that your speakers are up.

We can’t wait to see what you filmed after completed “Videos for teaching, learning, and communication”. You can still enrol! – Team UoMan.

Note: Article idea and some texts are taken from:

Step by Step intro video

Would you like to know how to create your own MOOC? sMOOC Step by Step

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Now that MOOCs are hitting the scene, everyone wants to jump on board! Granted, some want to get into the game in the hopes of making some money (somehow?), but others genuinely want to know how they can create their own MOOC for educational purposes. Well, you have options!

Create powerful, interactive on line learning experiences has never been easier.

Everyone is an expert at something. But right now if you want to share knowledge on line you’re mostly limited to bogs, videos and slide decks.

This free Massive Open Online Course – MOOC is being made available by ECO, which is a European project based on Open Educational Resources (OER), that gives free access to a list of MOOCs in 6 languages, in most languages via Closed Captions (via YouTube subtitles).

Step by Step intro video

From full courses to short lessons and homework assignments, people can create unique experiences for students and embed them virtually anywhere on the web.

This course offers a practical and theoretical approach, is designed to help you experience a booming 21st century learning process as well as help you create your own sMOOC (social MOOC) in a step by step way.

It has been developed by a multidisciplinary team from a dozen professional institutions and has been built with their own MOOC experience and expertise in the ECO project and in accordance with its specific pedagogical model based on social constructivism.

Once you completed “sMOOC Step by Step” course, we will provide you with a space in one of our ECO’s platforms to host – for free – the SMOOC you create. It will be very easy:

  • Join up with fellow e-teachers and work together on your MOOC contents.
  • Set up your course on the platform
  • Your MOOC starts
  • Your MOOC ends

Align learning with the expectations and empower teachers to create rich interactive multi-media blended learning experiences.

Check it out!. We can’t wait to see what you create after completed “sMOOC Step by Step– Team UoMan.

windows-movie-maker-screen

A video is worth a thousand pictures. Videos for teaching, learning and communication

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Video is an essential component of most Massive Open Online Courses (MOOCs) and other forms of on-line learning.

We successfully launched our 3rd edition of our MOOC: Videos for teaching, learning and communication by The University of ManchesterThe course started on the 3rd of October and will end the 4th of December. You can still enrol!

Video content plays a central role in most MOOCs and other forms of on line learning. It is typically the main form of content delivery as well as the greatest cost driver of MOOC production.

MOOC videos tend to be structured as short pieces of content, often separated by assessment questions. Splitting videos into 2-3 minute segments or 6-minute chunks maximizes viewer engagement.

windows-movie-maker-screen
Two video production styles that are featured prominently in many MOOCs: the talking head style, where the instructor is recorded lecturing into the camera, and the tablet capture with voice-over style. Do-it-yourself (DIY) is another popular one.  When choosing a production style, it is important to keep in mind the video’s goals and desired results.

Windows Movie Maker screen.

Video production, in nearly all cases, is the most expensive component of creating a MOOC, but it does not have to be. In many cases, opting for a lightweight production process is a great way to achieve educational objectives, while at the same time reducing cost.

Many smart phones and web cams are able to record in high definition, and many free on line resources exist that make the filming and editing processes accessible to non-professionals. In this course, we will share with you copyright-free resources you can use and teach you how to use them.

The relevance of quality for on-line learning videos are hard to make given the many variables and diverse populations involved.

High-quality video content might, therefore, be especially important to keep MOOC students interested in the course. The importance of a video’s production value depends on its context and audience.

This MOOC is available to individuals from all around the world, who want to teach. It is for any learner who wants to: teach or communicate via the medium of video.

Delivering content clearly on video requires a different set of skills than those required for classroom teaching. This course is also catered to those just interested in gaining Social Media Marketing Skills. You will be able to utilize the knowledge you have gained from completing the course and apply these Web 2.0 skills to create videos for teaching and communication.

A test shoot can be a valuable source of feedback for both the instructor and the production team.

Following the idea of being ‘Massive’ and starting applying your Web 2.0 skill, why not share it on your Social Media sites, with your friends, and see if they might like to join them on this course too?

We look forward to seeing you there! – Team UoMan.

Note: Article idea and some texts are taken from: Hansch, A., McConachie, K., Hillers, L. and Prof. Dr. Schildhauer,T. (2015). TopMOOC Research Project .
The Role of Video in Online Learning: Findings From the Field and Critical Reflections‘.