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MOOC accesibility

How will you promote your MOOC to attract participants?

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“sMOOC Step by Step” is a free Massive Open Online Course – MOOC is being made available by ECO, which is a European project based on Open Educational Resources (OER), that gives free access to a list of MOOCs in 6 languages, in most languages via Closed Captions (via YouTube subtitles).

This artiMOOC accesibilitycle forms integral part of that course. Our fourth edition has been already launched so you enrol!

In this course you will have the opportunity to learn more about how to design your communication plan for your own MOOC. A communication plan is a written document that serves as a guide to the communication and sponsorship efforts throughout the duration of the project.

 

 

It is a living and working document and is updated periodically as audience needs change. It explains how to convey the right message, from the right communicator, to the right audience, through the right channel, at the right time.

It addresses the six basic elements of communications: communicator, message, communication channel, feedback mechanism, receiver/audience, and time frame.

A communication plan includes:

  • “Who” – the target audiences
  • “What” – the key messages that are trying to be articulated
  • “When” – timing, it will specify the appropriate time of delivery for each message
  • “Why” – the desired outcomes
  • “How” – the communication vehicle (how the message will be delivered)
  • “By whom” – the sender (determining who will deliver the information and how he or she is chosen)Many agencies, PR, advertising and media alike, claim to have this capability describes.

The best time to develop your plan is in conjunction with your annual budgeting or organizational planning process.

Here you have some tips about how to develop your plan:

  • Define objectives and goals.
  • Conduct a research-communication audit.
  • Identify the purpose of your communication.
  • Identify your audience.
  • Plan and design your message.
  • Consider your resources. Identify tools.
  • Plan for obstacles and emergencies.
  • Establish a timetable.
  • Strategic how you’ll connect with the media and others who can help you spread your message
  • Create an action plan
  • Decide how you’ll evaluate your plan and adjust it, based on the results of carrying it out
  • Evaluate the result.

What does your intended audience read, listen to, watch, engage in?  You have to reach them by placing your message where they’ll see it.

In order to communicate effectively, you need to be able to truly understand your workplace context, choose appropriate methods of communication to suit your audience, plan and undertake detailed communication plans, and follow up on the success of your communication and messaging. The importance of accessibility is an essential communication tool to provide equal, barrier-free access to information for educational institutions.

We know that promotion and marketing are necessary to attract students to a MOOC. This will likely utilize social media and professional networks to advertise the course and gain attention.
ECO content can be visualized on computers, tablets and/or Smart phones.
You can check our social media sites where we promote our MOOCS:

If you would like to become the instructor of your own MOOC, after completed “sMOOC Step by Step” please apply to “Become an e-teacher”. We can’t wait to see what you create. – Team UoMan.

Note: Article idea and some texts are taken from:
https://flo.flinders.edu.au/mod/book/view.php?id=672344&chapterid=56344
https://en.wikipedia.org/wiki/Communication_planning
http://ctb.ku.edu/en/table-of-contents/sustain/social-marketing/awareness-through-communication/main

Step by step designing a sMOOC

Designing a Social Massive Open Online Course (sMOOC)

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“sMOOC Step by Step” is a free Massive Open Online Course – MOOC is being made available by ECO, which is a European project based on Open Educational Resources (OER), that gives free access to a list of MOOCs in 6 languages, in most languages via Closed Captions (via YouTube subtitles).
Step by step designing a sMOOC

This article forms integral part of that course. Our fourth edition has been already launched so you enrol!

This course offers a practical and theoretical approach in the learning process, as well as, help you create your own sMOOC (social MOOC) in a step by step way.In this course you will have the opportunity to learn more about:

  • How to build a sMOOC?
  • How to design a sMOOC?
  • How to support a sMOOC?
  • How to make an accessible and popular sMOOC?
  • How to evaluate a sMOOC and use data?

The following tips and recommendations are based on our experience and on the research we conducted to prepare our MOOCs.

Participate in a MOOC
The best way to learn about MOOCs is to take one. This will help you learn about what it is like to be a MOOC student and give you ideas for how to design one. You can check our catalogue:  for inspiration.

MOOCs cover a wide variety of topics. Find a course that is similar to the content you want to teach or choose a topic that is outside of your field but interests you. Since most MOOCs are free to take, the only investment is a few hours of your time each week. In fact, it would be even better to sign up for several MOOCs, to see the variety of approaches.

Learn from colleagues at other institutions who have already created a MOOC
Their experience will help you be informed about the time, effort, and rewards of teaching a MOOC.

Choose a topic you are passionate about and one that will be appealing to MOOC students
If you believe in your content, that enthusiasm will be visible to your students. A MOOC may be an opportunity for you to teach about something that is too narrow for a course or is outside of the primary focus for your field. You should also consider whether the topic will attract MOOC students. Based on your experience, or on a more formal needs analysis, try to determine whether there is a demand for the topic, and whether other MOOCs or resources exist on the topic.

Determine your targeted audience, and design the course to meet the needs of that audience
The entire design of the course, from content to language, teaching strategies to assessment, should be designed according to the needs and prior knowledge of your primary audience.
It is important to remember that in many MOOCs a substantial percentage of participants are from different countries, and so English may not be their native language. Age, educational background, and prior knowledge may also vary among MOOC participants; therefore it is a good idea to clearly articulate prerequisites or provide supplementary resources.

Build a team
Many faculties who have taught MOOCs recommend using a team approach for the design, development, and delivery. Rather than working alone, consider co-teaching with a colleague. Find students or colleagues who can provide feedback on the design. Identify at least one person who can test the course before thousands of students are trying to use it.

Plan the development process
Unlike planning a course on your own, a MOOC has more complexities. Begin the project by creating a time line for design and development tasks, like writing objectives, creating lectures, recording videos, designing assessments, and building the course. It is important to leave time for testing the course before potentially thousands of students access it.

Establish learning outcomes for the course before you begin selecting or creating materials
This is, in fact, no different from our recommended practice for any course design. First, establish what students will learn in the course. Then it is possible to design learning activities to support those outcomes and create assessments that measure whether students achieved the desired outcomes. It is also important that the number of outcomes is appropriate for the length of the course.

Design communication plan and community development strategies
Given the potential size of a MOOC, it is time consuming to manage communication with everyone. It can be helpful to encourage discussion and community development among students, so that you are not the central figure in the course. Discourage contacting you via email by creating discussion forums or using social media. Also, plan how and when the MOOC team will monitor the community and who is responsible for responding to the group or individuals, should it become necessary.

Create assessments for a massive audience
Assessment is not a required element for a MOOC – many focus on forming networks and discussing content rather than formal assessment through tests or written work. If assessments are used, the scale of MOOCs makes many assessment techniques impractical. Consider using automated grading, like multiple choice exams or programmed response activities, or “grading” on effort and contribution rather than performance. In many cases, MOOCs offer certificates of completion to participants who submit assessments or contribute to the MOOC community.

Other sMOOC Considerations:

• Length and timing of the course
Traditionally, courses follow the academic calendar, but that is not necessary for a MOOC. Courses can begin and end at any time. Currently, there is not any research into the ideal length of a MOOC, but most seem to be between 4 and 8 weeks long, with a few as long as 10 to 12 weeks.

Once you completed “sMOOC Step by Step” course, we will provide you with a space in one of our ECO’s platforms to host – for free – the SMOOC you create. We will provide you with the necessary on line space in our platforms to create your own MOOC for free.  But first, we need you to commit yourself to follow ECO sMOOC pedagogical model, that is, the pedagogical model you can learn by taking the MOOC “sMOOC Step by Step”. According to it, your MOOC shouldn’t be longer than 4 weeks, a period of time during which we will provide you with a free online MOOC space. After the 4 weeks we provide, you will have to pay for the hosting service of the platform.

• Funding
It is possible to offer a MOOC without significant financial investment. If, however, the MOOC requires special technology, paid staff to monitor it, or additional services, it may be necessary to seek out funding for development or delivery. The ECO Project offers a portal where teachers or teaching have access to a new methodology based on the MOOC concept, thus enabling them a lifelong learning objective in a time-efficient manner at little or no cost.

• Promotion
Promotion and marketing are necessary to attract students to a MOOC. This will likely utilize social media and professional networks to advertise the course and gain attention. Consider emailing professional associations, colleagues at other institutions, and other groups that may be interested in the content. It may also help to share information via Twitter or other social networks.
ECO content can be visualized on computers, tablets and/or Smart phones.
You can check our social media sites where we promote our MOOCS:

Legal
MOOCs require caution regarding legal concerns, particularly copyright of any materials created for the MOOC or used from other sources and the privacy of student data and contributions. These concerns are just the beginning, however. It is important to be aware of the many legal issues that impact MOOCs.

The ones who are interested in creating a MOOC are encouraged to enrol sMOOC Step by Stepand after completed you can apply to “Become an e-teacher”.
We can’t wait to see what you create. – Team UoMan.

Note: Article idea and some texts are taken from: Richter, S. http://facdevblog.niu.edu/tips-for-designing-a-massive-open-online-course-mooc

What video production style to choose for a MOOC? Typologies of Video Production Styles

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MOOCs can distribute content in a scalable and high-quality format to a large number of learners around the world. This MOOC is available to learners who want to teach or communicate via the medium of video and the art of video production.

This article forms integral part of the on line MOOC course Videos for teaching, learning and communication, created by The University of Manchester.

Considering that video is the main method of content delivery in MOOCs, we are going to provide you an overview of video production styles. So you will have more information about what video style to choose for recording your own MOOC.

A video production style is the main method of visual organization that is employed to realize a video’s goals and achieve specific results when the video is viewed.

When thinking about video for learning, the choice of video production style will have a great impact on a video’s ability to effect pedagogical objectives and desired learning outcomes.

Typologies of Video Production Styles.

When choosing a production style, it is important to keep in mind the video’s goals and desired results. Different production styles have different affordances, so it is vital that the selection process be both: thoughtful and intentional.

The main production styles that are currently being used in on-line learning context are:

Talking Head:

  • Common style typically shot in a studio.
  • Can be used to build a connection between the person on-camera and the viewer.
  • Multiple camera angles may be used for easier editing and to break the monotony.

Presentation Slides with Voice-Over:

  • Could be PowerPoint or any other presentation format, with voice-over and slides visible full screen.
  • Annotations on a slide can be used to highlight information or draw the viewer’s attention to a specific detail.

Picture-in-Picture:

  • Ability to show slides and instructor at the same time.

Text Overlay:

  • Text or graphics overlaid onto a video.
  • Can be used to summarize main points, highlight keywords, and phrases, or visualize what is being discussed.

Khan-Style Tablet Capture:

  • ‘Chalk and talk’ style made on a tablet.
  • Relatively cheap and easy to produce.
  • Presenter typically uses a conversational tone.

Udacity-Style Tablet Capture:

  • Voice overlay over digital whiteboard / writing hand.
  • Presenter’s hand captures using an overhead camera, but made semi-transparent in post –production, so writing is not obscured.

Actual Paper / Whiteboard:

  • A low-tech alternative to digital tablet capture.
  • Could be an upright whiteboard, or an overhead shot of a piece of paper on a desk.

Screencast:

  • Recording whatever is on the instructor’s screen and adding an audio voice-over.
  • Very versatile, can be used for any on-screen content.
  • Commonly used for technical training, software training, and step-by-step video tutorials.
  • Relatively cheap to produce.

Animation:

  • Useful to visualize abstract concepts and relations.
  • Can range from very simple to highly sophisticated.

Classroom Lecture:

  • Filming a traditional lecture in a classroom.

Recorded Seminar:

  • Recording a seminar discussion, often with the professor and current or the past students of the course.
  • Can be useful to give viewers the feeling that they are in class together with other learners.

Interview:

  • A good way to involve outside experts from a particular field.
  • Gives viewers access to a leading expert’s opinions and ideas about a relevant topic.

Conversation:

  • An informal conversation about a particular topic, typically featuring the instructor(s) and perhaps a guest.
  • Typically unscripted, authentic conversations, which may help build a connection between the presenters and the viewer.
  • Can be used as a method for reflecting on discussions and happenings within the course.

Live Video:

  • Live virtual office hours can help instructors establish a presence in the course.
  • Hangouts-on-Air can also be useful to bring in external experts.
  • Gives students a chance to get their questions answered live.

Web Cam Capture:

  • Relatively cheap to produce, web cams are easily accessible.
  • Similar to a talking head style video, but more informal and not shot in a studio.

Demonstration:

  • Allows viewers to see a concept, process in action, rather than just seeing someone talking about it.
  • Can give viewers special access to art, tools, etc.
  • Very useful for showing experiments that viewer would not otherwise be able to see or do on their own.

On-Location:

  • A great way to take viewers to places that they might otherwise not be able to go or see things from a new perspective.
  • An uncontrolled environment makes this format more risky to film

Green Screen:

  • A green screen can be used to substitute different
  • Requires proper equipment, lighting and post production.

Two video production styles that are featured prominently in many MOOCs: the talking head style, where the instructor is recorded lecturing into the camera, and the tablet capture with voice-over style.

It is, of course, possible to combine two or more of them in one video, thereby achieving different results than could be produced with any of these formats on its own.
One common combination is often referred to as a ‘bookend’ approach, which usually features the talking head style at the beginning and the end of the video, with a tablet capture or screen cast used in between.

So, have you thought about what video production style to choose for your next MOOC?

Following the idea of being ‘Massive’, why not share it on your Social Media sites, with your friends, and see if they might like to join them on this course.

For an introvideo to the course, please watch the below:

We look forward to seeing you there! – Team UoMan.

Note: Article idea and some texts are taken from: Hansch, A., McConachie, K., Hillers, L. and Prof. Dr. Schildhauer,T. (2015). TopMOOC Research Project. ‘The Role of Video in Online Learning: Findings From the Field and Critical Reflections‘.

windows-movie-maker-screen

A video is worth a thousand pictures. Videos for teaching, learning and communication

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Video is an essential component of most Massive Open Online Courses (MOOCs) and other forms of on-line learning.

We successfully launched our 3rd edition of our MOOC: Videos for teaching, learning and communication by The University of ManchesterThe course started on the 3rd of October and will end the 4th of December. You can still enrol!

Video content plays a central role in most MOOCs and other forms of on line learning. It is typically the main form of content delivery as well as the greatest cost driver of MOOC production.

MOOC videos tend to be structured as short pieces of content, often separated by assessment questions. Splitting videos into 2-3 minute segments or 6-minute chunks maximizes viewer engagement.

windows-movie-maker-screen
Two video production styles that are featured prominently in many MOOCs: the talking head style, where the instructor is recorded lecturing into the camera, and the tablet capture with voice-over style. Do-it-yourself (DIY) is another popular one.  When choosing a production style, it is important to keep in mind the video’s goals and desired results.

Windows Movie Maker screen.

Video production, in nearly all cases, is the most expensive component of creating a MOOC, but it does not have to be. In many cases, opting for a lightweight production process is a great way to achieve educational objectives, while at the same time reducing cost.

Many smart phones and web cams are able to record in high definition, and many free on line resources exist that make the filming and editing processes accessible to non-professionals. In this course, we will share with you copyright-free resources you can use and teach you how to use them.

The relevance of quality for on-line learning videos are hard to make given the many variables and diverse populations involved.

High-quality video content might, therefore, be especially important to keep MOOC students interested in the course. The importance of a video’s production value depends on its context and audience.

This MOOC is available to individuals from all around the world, who want to teach. It is for any learner who wants to: teach or communicate via the medium of video.

Delivering content clearly on video requires a different set of skills than those required for classroom teaching. This course is also catered to those just interested in gaining Social Media Marketing Skills. You will be able to utilize the knowledge you have gained from completing the course and apply these Web 2.0 skills to create videos for teaching and communication.

A test shoot can be a valuable source of feedback for both the instructor and the production team.

Following the idea of being ‘Massive’ and starting applying your Web 2.0 skill, why not share it on your Social Media sites, with your friends, and see if they might like to join them on this course too?

We look forward to seeing you there! – Team UoMan.

Note: Article idea and some texts are taken from: Hansch, A., McConachie, K., Hillers, L. and Prof. Dr. Schildhauer,T. (2015). TopMOOC Research Project .
The Role of Video in Online Learning: Findings From the Field and Critical Reflections‘.