At the ECO Project we firmly believe that MOOCs are a socially friendly and ultimately democratic tool to bring knowledge and education to the people.

Massive Open Learning Modules allow people to absorb – free of charge – new knowledge and in our ECO MOOC modules the knowledge of other through social learning principles.

But as we are deeply involved in this topic and many of us are professionals from the academic community, we sometimes need to remind ourselves to engage and explain this MOOC phenomenon and evangelise outside of our direct community. In other words, spreading the word and communicating ´what’ s in it for me?´ at a broader scale.

The Harvard Business Review article ´Who’s benefiting from MOOCs and Why? angles this message in the right direction and we would like to therefore recap the article here below: